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Data Dictionary

This page is a practical glossary for labels you may see in Volv Analytics. Meanings can vary by dashboard, report, saved view, and connected data sources, so use the report title, nearby labels, and active filters to confirm what a number means in that view.

How to read this page​

  • Use these definitions as plain-language guides rather than exact formulas for every report.
  • The same label can be calculated differently in different views.
  • Detailed reports may use shorter or more report-specific labels than summary dashboard cards, so always read a metric in the context of its report title, nearby columns, and applied filters.

Common dashboard labels​

Total Revenue​

Usually a revenue-style summary card. In some views this refers to contracted value from closed deals; in others the UI may show nearby labels such as cash collected, revenue generated, or contracted value, which are related but not interchangeable.

Total Leads​

Usually a count of leads or contacts created or captured in the selected range. Some reports shorten this to a simpler lead count or break it into channel-specific views.

Booked Calls​

Usually a count of booked calls or meetings in the selected range. In more detailed reports, the product may break this into stage-specific booking counts.

Closed Deals​

Usually a count of deals marked won or closed-won for the view's date range. In detailed reports, this may appear under a shorter win or closed-deal label.

Common efficiency and conversion labels​

Speed to Lead / Speed to First Meeting​

On the welcome dashboard, this is presented as average time from lead creation to a first booked meeting. Other views may not use this label at all, or may define the underlying meeting stage differently.

Speed to First Contact​

On the welcome dashboard, this means average time from lead creation to the first meaningful contact, such as an inbound SMS, a connected call, or an attended meeting.

Setter Booking Rate​

On the welcome dashboard, this is described as the share of leads or outreach activity that resulted in a booked call. Treat it as a view-specific conversion card rather than a universal booking formula.

Show Up Rate​

Usually an attendance metric for booked meetings that have already occurred. The exact attendance measure can depend on the source view and the meeting or call records available in that report.

Close Rate​

This label is especially context-dependent. Depending on the report, it may represent closed deals relative to booked calls, attended meetings, or another stage in the funnel. When reviewing close rate, rely on the surrounding report or dashboard labels to understand what the numerator and denominator represent in that specific view.

Report and table labels​

Detailed reports often use shorter or more specialized column labels than high-level dashboard cards. In practice, these labels usually fall into a few familiar groups:

  • Stage counts: how many leads, calls, or deals reached a specific step in the funnel
  • Attendance metrics: how many scheduled meetings were attended and the related show-rate measures
  • Value metrics: how much revenue, cash, or contracted value is associated with the report
  • Conversion metrics: how efficiently records moved from one stage to the next

If a report uses shorthand labels, interpret them alongside the report title, adjacent columns, and active filters. The goal is to understand what the report is measuring in that view, rather than memorize every label variation.

Meetings and activity views​

The Meetings and Activity Hub pages are best for reviewing meeting records, transcripts, and activity details. Metrics shown there should be interpreted in the context of the lists, filters, and meeting details shown in that view.